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- Tasks: Lead social media strategies and campaigns for LeoVegas and BetMGM in the Netherlands.
- Company: Join LeoVegas, a dynamic team of innovators in the igaming industry across 19 global offices.
- Benefits: Enjoy hybrid working, generous leave, healthcare coverage, and a wellbeing allowance.
- Why this job: Be part of a vibrant culture that encourages creativity and collaboration while making an impact.
- Qualifications: Experience in senior social media roles with strong analytical and creative skills required.
- Other info: Fluency in Dutch and knowledge of local regulations are advantageous.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT THE ROLE
We are seeking a dynamic and experienced Senior Social Media Manager to join our pride! This role is pivotal in driving our social media presence and engagement for the LeoVegas and BetMGM brands, with a primary focus on the Netherlands market.
You will be responsible for developing and executing country-specific strategies, leading high-impact campaigns, and mentoring team members. The ideal candidate is a strategic thinker with a hands-on approach, capable of blending creative content creation with data-driven decision-making to achieve and exceed our commercial and social KPIs.
YOU WILL BE RESPONSIBLE FOR:
- Develop, implement, and own the social media strategy for the Netherlands market.
- Craft localised content plans and calendars that are culturally relevant and resonate with our target audiences, especially around major sporting events.
- Oversee and directly contribute to the creation of engaging, high-quality social media content.
- Build and nurture a thriving online community of players – engage with followers, foster conversations, and run engaging community campaigns, including competitions and giveaways.
- Manage and optimise our paid campaigns from conception to execution, ensuring alignment with performance goals and budget – collaborating with the Paid Social team.
- Lead social-first projects and workshops, fostering cross-functional collaboration with marketing, commercial, and design teams to ensure successful project outcomes from start to finish.
- Track, analyse, and report on social media performance, campaign results, and key commercial KPIs. Use data analysis to make informed decisions, optimise strategies, and identify growth opportunities.
- Keep your finger on the pulse of the latest social media trends, platform updates, and cultural nuances to ensure our content is always relevant, fresh, and engaging.
- Ensure all social media activities adhere to regulations and industry best practices.
- Collaborating with the international social media team to share best practices, exchange insights, and contribute to LeoVegas\’ overall social media success.
- Act as a mentor and leader within the social media team. Encourage team collaboration, motivate others to achieve departmental goals, and inspire strategic thinking.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
ESSENTIAL SKILLS
- Demonstrable experience in a senior social media role, with a strong portfolio of successful campaigns and strategies for a global brand, agency, or within the online gaming industry.
- A strong strategic and commercial mindset & strong analytical skills.
- Creativity & adaptability to create engaging content that captures attention and drives engagement.
- Experience working with social media management tools (e.g., Sprinklr, Sprout Social) and creative editing software (e.g. Adobe Express, Canva, Capcut).
- Nimble and responsive to changes in industry trends, algorithms, and platform updates, with a keen eye for identifying growth opportunities.
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a global team.
NICE TO HAVES
- Direct experience with the Dutch market is a significant advantage.
- Experience working with influencers and brand ambassadors.
- Knowledge of Dutch gambling regulations.
- Fluent in Dutch
- A genuine interest in sports and sports betting industry.
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
BENEFITS
- Hybrid working – 3 days per week at the office, with flexibility for 2 days at home
- Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
- Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
- Invest in your future – We match pension contributions up to 6%.
- Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
- Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
- A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.
- A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
- Support for growing families – Up to 6 months of full pay for maternity leave.
- Stay active & save money – Cycle-to-work scheme and gym discounts.
- And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride – give us a roar!
#J-18808-Ljbffr
Senior Social Media Manager employer: LeoVegas Group
Contact Detail:
LeoVegas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially those relevant to the Netherlands market. This will not only help you understand the local audience better but also demonstrate your commitment to staying ahead in the industry during interviews.
✨Tip Number 2
Engage with LeoVegas and BetMGM's social media channels. Comment on their posts, share your insights, and showcase your understanding of their brand voice. This proactive approach can help you stand out as a candidate who is genuinely interested in the role.
✨Tip Number 3
Network with professionals in the online gaming and social media sectors. Attend industry events or webinars where you can connect with current employees or others in the field. Building these relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss specific campaigns you've led that align with the responsibilities of this role. Be ready to share how you used data to drive decisions and the impact of your strategies on engagement and growth, showcasing your analytical skills.
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly any campaigns you've led that align with the responsibilities outlined in the job description. Use specific metrics to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and the gaming industry. Mention your familiarity with the Dutch market and how your strategic thinking can contribute to LeoVegas' goals. Be sure to include examples of past successes.
Showcase Your Creativity: Include links to your portfolio or examples of social media content you've created. Highlight campaigns that were particularly successful and explain your role in their development and execution.
Demonstrate Analytical Skills: In your application, mention specific tools you’ve used for tracking and analysing social media performance. Discuss how you've used data to inform your strategies and improve campaign outcomes.
How to prepare for a job interview at LeoVegas Group
✨Showcase Your Strategic Thinking
As a Senior Social Media Manager, it's crucial to demonstrate your ability to develop and implement effective strategies. Prepare examples of past campaigns where you successfully blended creativity with data-driven decisions to achieve KPIs.
✨Know the Dutch Market
Since this role focuses on the Netherlands, make sure to research local trends, cultural nuances, and regulations related to social media and gambling. Being able to discuss these insights will show your commitment and understanding of the market.
✨Highlight Your Content Creation Skills
Be ready to discuss your experience with content creation tools like Adobe Express or Canva. Bring examples of engaging content you've produced that resonates with target audiences, especially around major sporting events.
✨Demonstrate Leadership and Mentoring Experience
This role involves mentoring team members, so be prepared to share your experiences in leading teams or projects. Discuss how you've motivated others and fostered collaboration to achieve departmental goals.
